The first birthday email is usually sent a couple of weeks before the recipient's date of birth. The birthday email has an average read rate of 50% so it's a great one to take advantage of.
You should use this as an opportunity to tell them all about the party packages you have available and why they should celebrate with you. Link to a party enquiry form so that you are gathering warm leads that can easily be converted to a booking.
This email is all about driving those bigger bookings into your venues.
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